Posts Tagged ‘marketing ’
Marketing Books in the Real World
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I’m going to spend one quick day on this topic and then we’re transferring over to virtual world marketing.
In the real world, brick and mortar stores, there are two ways to get your books on the shelves:
1) Be traditionally published
2) Do consignment or small house placement
If you are traditionally published, congratulations. This road will be far easier for you than for others. However, you still must get out there and market even if you are traditionally published. In bookstore terms this breaks down to:
1) Holding events like booksignings and publicizing them in local papers and on radio, etc.
2) Handing out bookmarks for the event or for your books. Keep some on-hand to give out anywhere you go. You never know when you will strike up a conversation that leads around to your books.
3) Doing press releases and maybe even speaking with groups.
If you are not traditionally published and you get your books into a bookstore, congrats! You can also do booksignings, handing out bookmarks, and speeches.
Also, watch for events like “Friends of the Library” or “Mystery Day” to join in on if possible.
I have also heard of authors who make trade shows and book fairs their #1 marketing choice. They go around to the book trade shows, set up a booth, and talk to people one-on-one about their books. So maybe that’s something you could consider as well.
Finally, in the real world, going to your local library to have a booksigning there might be an option as well. You could read from your book or just lead a book discussion.
I’m sure there are many other ways to market in the real world. If you know something that works, please feel free to list it below. We would love to hear from you!
Who is This About?
As you create your content and your promotions, you must keep this central question in your mind at all times: Who is this about? The fact is readers do NOT care about you–at least at first. What they care about is themselves. So telling them to buy your book or visit your site…
“Stacking” Waves
Last time we talked about how marketing a book is like surfing. To surf, you have to paddle out into the ocean, wait for a wave, ride the wave to the shore and start over. Let’s take a brief look at how this analogy works with a guest blog. The paddling part of…
Riding the Waves
Send to Kindle I recently watched Soul Surfer, and the riding of the waves fascinated me. Now I’m not athletic and I have no balance at all. I’ve been known to walk into doors and trip over things on the carpet. Plus, I’m terrified of being out of control and going fast. Yeah, I would…
Skills are Queen!
Send to Kindle If content is king, then skills are queen. This is probably the most overlooked issue in all of marketing. It is also the issue that trips up more people in trying to promote their work. Why? Because you can’t DO something you don’t know how to do! I could sit here all…
Build Your Hill, Day 4
Day 4 Last time we talked about the results of our hill. We said if our hill looks like this: we do all the work for very little benefit, and when we stop promotions, everything stops or goes backward. If our “hill” is flat, like this: We have to push very hard to…
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