Posts Tagged ‘marketing ’
Jump Tags for Blog Posts
Send to Kindle
By now you should have several landing pages ready to go for your jumps.
Remember the Promo Chain:
As you will recall, the goal is to take a potential customer through the Promo Chain and then get them to JUMP to a landing page that will continue the relationship. With a blog post, you have probably already used the promo chain to get the person TO the blog. Now it’s time to take the next step and get them to jump to a new landing page–info about your books!
So how do you write that Jump Tag that will say, “Hey! Come take a look and see if you want to buy something from me!”
Well, first it depends on the landing page to which you are sending them. That could be your website where they might be able to see many things about you and your writing, or it could be to a specific page such as your book buying page.
My best advice is to give a small variety of options. Many of my post-blog jump tags look like this:
“Romance, faith, forgiveness, and reconciliation,
DEEP IN THE HEART has them all.”
Buy “Deep in the Heart” on Amazon Kindle here.
Buy “Deep in the Heart on B&N Nook here.
Read the first chapter for FREE!
Notice how on this jump tag, the picture itself is also a clickable jump.
You can also do word-only jump tags like this:
Looking for even more inspiration? Check out Staci’s new short story collection full of wisdom and insights: Reflections on Life II
Or…
Love Christian Romance? This site has it all! First chapters, excerpts, and reviews: EbookRomanceStories.com Fall in love all over again!
The idea is to entice the reader to continue the relationship. Remember, these are especially important when you do guest blogs and interviews. ALWAYS give readers the info they will need to find you again!
Marathon or Sprint Blog
Send to Kindle This topic was touched on before, but I wanted to spend a little time talking about it a bit more so you can design your blog scheduling for maximum success–for what you want it to do. The basic idea is that in track, some runners are sprinters and some are marathoners. Very,…
Blogging
Send to Kindle We’ve spoken now about blog elements. I want to turn our attention to the actual effort of blogging. Blogging sounds very easy especially if you’re a writer. You write something, post it, and thousands of people come and love what you wrote… right? Yeah, not so fast. First, you have to figure…
Blogs: Elements & Design 3
Still talking about blogs and how to make them work for you… We talked just a bit about SEO (search engine optimization) earlier. To optimize your blog for the search engines, you must focus on two key points: 1) Internally, in the blog, you MUST make heavy use of keywords. That means deciding…
Blogs: Elements and Design 2
We will continue our discussion about blogs and the elements that make them up and how to use them to your best benefit. Once you have the basics of naming your blog, designing the theme, and getting the page the way you want it, you will want to focus on the content of…
Blog: Elements and Design 1
Send to Kindle We are now turning our attention to the topic of blogs, and we’ll spend considerable time on these as they are vital as landing pages, as fan builders, and as center points for the rest of your campaign. Now you can do many of the things we will talk about in the…
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