Posts Tagged ‘marketing ’
Facebook: Keep it Social!
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I’ll admit, one of the reasons for me that Facebook doesn’t work like a charm for book promotions is that it is far more a pull medium than a push one.
Facebook puts the “social” in social media.
While this is true for the others like Twitter, I think it is especially true on Facebook.
I have seen authors who post only about their books, and it gets old FAST. On Facebook for it to work well for promotions, you have to engage in conversations, meet people, post to their feeds, etc. If all you do is post about your book, you’re sunk.
Further, I think it is extremely important to keep your own wall posts up-to-date with info other than about your books. That’s fine and good, but it begs the question what DO you share. For me, it’s a challenge because I don’t want to focus on my other natural thing to share–my family–because this is supposed to be my professional face. And while I do share about that sometimes, I don’t want to overload with “we went to the store to get cheese.”
I think if I would try to post more things like are on my Spirit Light Blog–just uplifting comments in general, that would probably work well. I may try that when I get finished with this blog… Until then, I’m trying not to be that person that annoys everyone by posting about her book all the time. 
I also know on Facebook it can really work to build a community around you. I have a friend who did this and it’s worked well. He is very involved with his group of friends–praying with them, commiserating with them, celebrating with them. I think FB can work very well in your favor if you are willing to put in this kind of time (or if you just naturally have that kind of personality). For me, I have a difficult time giving that level of commitment to the medium.
So you have to decide for yourself how social you are, how social you want to be, and if Facebook fits into that niche for you.
But keep reading for other ways to use Facebook rather than just posting to your Profile or your Page.
Facebook: Profile or Page
Send to Kindle One of the social media darlings for marketing is Facebook. Although this has been one of the mediums I expected to be the most helpful in terms of selling books, I’ve found its usefulness less than spectacular. However, there are some important things to know about Facebook and how it can fit…
Blog Hops
Like the other events we talked about last time, Blog Hops can be a lot of fun and very successful, but they take a lot of work. In fact, much of the work is not something you realize ahead of time. For one, they are notoriously hard to set up before the morning…
Blog Events
One thing you might consider to give people a big reason to come to your blog is to host an event. Events are different than normal blogging in that they have a definite start and a definite end date. However, just like normal blogging, they are limited only by your imagination and your…
Doing Reviews as Blog Posts
Some bloggers find that doing reviews is a good way of driving traffic to their blog, and this is true. As an author, I love directing my audience to a site that has favorably reviewed my book. Why? Because it’s not on Amazon where the reviews tend to get bunched together. It’s more…
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