Landing Page: Author Central

Default thumbnail.

March 13, 2012 | 2 Comments

Send to Kindle

 We’ve talked about landing pages–those places where you will send potential customers and readers to see more about you.  One of these pages should be Amazon’s Author Central page–especially if you have more than one book or one book in more than one form (Kindle and Paperback).

I have to admit that I haven’t taken as much of an advantage of this page as I could have.  I also have to admit that I had to ask someone how to even access it if I’m not sending people directly to it.  (You click on the Author’s Name next to the Book Title on the Amazon book page.)

 

But I do think you should at least have yours set up so that if a customer wants to know more about you, it won’t be a blank, boring page.

To see what a good Author Central page looks like, we’re going to peruse my friend Penny Zeller’s page.  Go to:  http://www.amazon.com/Penny-Zeller/e/B002IGNA2O/ref=ntt_athr_dp_pel_1

This page gives you quite a bit of info about Penny.  It gives you blog updates for her blog, additional pictures of her, as well as listing all of her available books.

One thing I know from experience that you have to be careful with is that Amazon doesn’t always automatically add your new books to the stream.  So when you put new editions up or add books, make sure they are listed here as well.

Penny’s page also has a good biography and a discussion with an interview at the bottom.

It might not be the #1 landing page you want to send people to, but it’s important to get yours set up so potential fans will be in awe rather than bored! :)

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Read More

Keyword Website-Blog Marketing

Default thumbnail.

March 6, 2012 | No comments yet

We’ve talked a little about websites, why you should have one and what to put on it.  Now I want to spend just a little time on the topic of keywords.  Keyword importance goes by several names:  metatags, keywords, and SEO. When websites first came out, metatags were invented to let search engines…

Read More

Building Virtual Content

Default thumbnail.

February 7, 2012 | No comments yet

Today we are going to shift our discussion from real world marketing to online or virtual marketing.  This is an area that has HUGE potential for many authors, but so many are thrown to the wolves when they hit the social media. The problems here are varied: 1) Too many social media to…

Read More

Marketing Books in the Real World

Default thumbnail.

February 2, 2012 | No comments yet

I’m going to spend one quick day on this topic and then we’re transferring over to virtual world marketing. In the real world, brick and mortar stores, there are two ways to get your books on the shelves: 1) Be traditionally published 2) Do consignment or small house placement If you are traditionally…

Read More

News From Nashville & Beyond

Default thumbnail.

January 12, 2012 | No comments yet

Character Interview with Ashton Raines and Kalin Lane (Transcribed from a television interview with “The Music Plays… World Tour” featuring opening solo artist Kalin Lane and headliner Ashton Raines, both accompanied by their wives, Beth Raines and Danae Lane.) NFNB:  First of all, welcome to you all.  Thanks for sitting down with us.…

Read More

Cowboy is Now an Amazon BestSeller!

Default thumbnail.

December 21, 2011 | 4 Comments

I woke up this morning to some pretty incredible news! I don’t know how many of you are familiar with Amazon’s system, so I’ll give you a little crash course. There are two ways to be a “best seller.”  The first (and easiest) is to be listed high on the Tagged pages.  Cowboy…

Read More