Posts Tagged ‘marketing ’
February 9, 2012 | 1 Comment
That’s what happens with the social media today. “Keeping up” is literally impossible, so my advice is don’t even try. Choose the things that fit your style and use them. Forget the rest or you will drive yourself crazy.
Here are some of the promo platforms we will be discussing as we go forward in this course:
Facebook — Profiles and Pages
Facebook — Groups
Google+, Shoutlife, Christian Chirp, et al.
All of these deserve at least a glance to see how and if they might fit into your marketing strategy. Some will fit you well. Others will feel like sandpaper. Use the ones you like. Disregard those you don’t.
What I want you to know here is that in addition to your content and how it’s packaged, you need to also have a strategy for platforms to promote your products as well.
Now I am the #1 biggest breaker of this rule. For 4 years I had a blog, and all I did was put up new blogs twice a week. Okay, I did invite my previous followers over to it (and lost 90% in the switch), but I honestly didn’t know how to promo what I was putting up.
Part of the problem was there was no Twitter and I was Facebookaphobic. So although I had tons of great content, I didn’t have a lot of new subscribers, etc. because they couldn’t find me because I wasn’t at all visible.
The point of promo platforms is to make yourself visible!
I will also tell you that for many in the Christian author realm this can seem like an uphill battle you’d rather not fight. First, you’re a writer. You like to sit by yourself for hours and talk to your imaginary friends. Secondly, isn’t it arrogant to say, “I’m terrific. Please come and check out my writing”? I hear you. Believe me, I do.
But there is that verse in the Bible about not hiding your light under a bushel basket. Remember, the Light you are carrying here is not you. It’s God, and of course you want to carry HIM everywhere, right?
So get into that frame of mind when we talk promo platforms and I think you’ll be ready to climb every mountain to get the Word out!
February 7, 2012 | No comments yet
Today we are going to shift our discussion from real world marketing to online or virtual marketing. This is an area that has HUGE potential for many authors, but so many are thrown to the wolves when they hit the social media. The problems here are varied: 1) Too many social media to…
February 2, 2012 | No comments yet
I’m going to spend one quick day on this topic and then we’re transferring over to virtual world marketing. In the real world, brick and mortar stores, there are two ways to get your books on the shelves: 1) Be traditionally published 2) Do consignment or small house placement If you are traditionally…
January 31, 2012 | No comments yet
As you create your content and your promotions, you must keep this central question in your mind at all times: Who is this about? The fact is readers do NOT care about you–at least at first. What they care about is themselves. So telling them to buy your book or visit your site…
January 26, 2012 | No comments yet
Last time we talked about how marketing a book is like surfing. To surf, you have to paddle out into the ocean, wait for a wave, ride the wave to the shore and start over. Let’s take a brief look at how this analogy works with a guest blog. The paddling part of…