Build Your Bookshelf

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March 20, 2012 | No comments yet

Send to Kindle

On the subject of landing pages and the most critical ones, we cannot forget the Bookshelf Landing Page.

Your bookshelf landing page (or site, or section of your site) is the one-stop place for everything about your books.  This page can be a whole section of your site or even a site unto itself depending on your body of work.

For me, I have several bookshelf landing pages.  Here are some examples:

 

All books (novels, short story collections, & Bible Studies).  http://stacistallings.wordpress.com  As I put new books out, I put one new post on this site and link it to the various options.  When I do tweets that point to the book and the various places you can get it, this is where I often send visitors. I put this site together after I started in the Kindle/Nook market because I hadn’t been keeping up with my website, and rather than spend time revamping that one, I simply put up a new blog that was more site than blog.

Later on, this morphed into my Ebook Romance Stories site.  http://ebookromancestories.com  This site combines the keyword/Adwords that we talked about earlier and the idea of a bookshelf.  In contrast to the Staci Stallings bookshelf, this one focuses only on my romance novels.  However, it is more indepth in that it has a review for each book, the first chapter of each one, and an excerpt.  Each of these pages is a landing page unto itself.  I can, for example, send visitors to the first chapter for Cowboy or an excerpt from Lucky rather than to the entire site.  Also, because it is search engine optimized, it is now climbing the charts for the keywords:  Ebook Romance Stories and Romance Stories.  As it gets closer to the top spot, I should begin to get organic hits that I don’t directly ask for (from people just searching these terms on Google).

Finally, I have a very simple bookshelf on my Spirit Light Books blog:  http://spiritlightbooks.wordpress.com/stacis-bookshelf/  In fact, this one needs some updating, but the idea is if someone comes to my blog, I want them to have a super-easy option to find out more about my books.

Think through setting up your bookshelf page, pages, or sites carefully.  They can make wonderful landing pages for your future promotions.

 

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

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Imperative Piece: Reviews!

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March 15, 2012 | No comments yet

by:  Staci Stallings While we’re talking about landing pages and specifically Amazon landing pages, there is something I need to point out.  Reviews are IMPERATIVE! Prior to getting reviews, you need to make sure your copy is as error-free as you can make it.  Once you’ve done that, you need to start getting…

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Landing Page: Author Central

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March 13, 2012 | 2 Comments

Send to Kindle We’ve talked about landing pages–those places where you will send potential customers and readers to see more about you.  One of these pages should be Amazon’s Author Central page–especially if you have more than one book or one book in more than one form (Kindle and Paperback). I have to admit that I…

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Book Landing Pages

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March 8, 2012 | 1 Comment

If you’re an author, after your website, your most important Landing Page will probably be your Amazon book page (or your Smashwords/B&N, etc.).  I’m going to talk here about Amazon because they have a dynamic page that you can do many things with.  If you have other book landing pages, you can take…

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Keyword Website-Blog Marketing

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March 6, 2012 | No comments yet

We’ve talked a little about websites, why you should have one and what to put on it.  Now I want to spend just a little time on the topic of keywords.  Keyword importance goes by several names:  metatags, keywords, and SEO. When websites first came out, metatags were invented to let search engines…

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