Blogs: Elements & Design 3

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March 29, 2012 | No comments yet

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Still talking about blogs and how to make them work for you…

We talked just a bit about SEO (search engine optimization) earlier.  To optimize your blog for the search engines, you must focus on two key points:

1)  Internally, in the blog, you MUST make heavy use of keywords.  That means deciding on your keywords using Google Adwords and then using those keywords in the blog name, posts, categories, and tags.


2) Externally.

Externally optimizing means two things:  Links out and links in.

The more links you have, the higher Google and the others will rank your blog.

Links out is pretty easy.  If you reference something in your blog, link to it.  So for example, if you have a reference to one of your books, link to it in the post.  If you talk about something in the news, link to the story that tells more about it.  Point to other things on the ‘net, and Google will see you as an expert rather than as a lone-wolf.

Links in is harder.  When you comment on someone else’s blog, be sure to link back to yours.  (Don’t just comment about your blog though… join their discussion!)

Write guest blogs, do interviews, and have others post reviews that link back to your blog.

For me, I cross link my blogs when I post about my books on the bottom of my blog and one of those links goes to my romance blog to the first chapter.

These are harder to get, but worth it.

Next time we’ll talk about how often to post to your blog and getting content help!

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

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Blogs: Elements and Design 2

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March 27, 2012 | No comments yet

We will continue our discussion about blogs and the elements that make them up and how to use them to your best benefit. Once you have the basics of naming your blog, designing the theme, and getting the page the way you want it, you will want to focus on the content of…

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Blog: Elements and Design 1

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March 22, 2012 | 1 Comment

Send to Kindle We are now turning our attention to the topic of blogs, and we’ll spend considerable time on these as they are vital as landing pages, as fan builders, and as center points for the rest of your campaign. Now you can do many of the things we will talk about in the…

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Build Your Bookshelf

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March 20, 2012 | No comments yet

Send to Kindle On the subject of landing pages and the most critical ones, we cannot forget the Bookshelf Landing Page. Your bookshelf landing page (or site, or section of your site) is the one-stop place for everything about your books.  This page can be a whole section of your site or even a site…

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Imperative Piece: Reviews!

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March 15, 2012 | No comments yet

by:  Staci Stallings While we’re talking about landing pages and specifically Amazon landing pages, there is something I need to point out.  Reviews are IMPERATIVE! Prior to getting reviews, you need to make sure your copy is as error-free as you can make it.  Once you’ve done that, you need to start getting…

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