We’ve talked about landing pages–those places where you will send potential customers and readers to see more about you. One of these pages should be Amazon’s Author Central page–especially if you have more than one book or one book in more than one form (Kindle and Paperback).
I have to admit that I haven’t taken as much of an advantage of this page as I could have. I also have to admit that I had to ask someone how to even access it if I’m not sending people directly to it. (You click on the Author’s Name next to the Book Title on the Amazon book page.)
But I do think you should at least have yours set up so that if a customer wants to know more about you, it won’t be a blank, boring page.
To see what a good Author Central page looks like, we’re going to peruse my friend Penny Zeller’s page. Go to: http://www.amazon.com/Penny-Zeller/e/B002IGNA2O/ref=ntt_athr_dp_pel_1
This page gives you quite a bit of info about Penny. It gives you blog updates for her blog, additional pictures of her, as well as listing all of her available books.
One thing I know from experience that you have to be careful with is that Amazon doesn’t always automatically add your new books to the stream. So when you put new editions up or add books, make sure they are listed here as well.
Penny’s page also has a good biography and a discussion with an interview at the bottom.
It might not be the #1 landing page you want to send people to, but it’s important to get yours set up so potential fans will be in awe rather than bored!