Posts under Marketing Category
March 8, 2012 | 1 Comment
If you’re an author, after your website, your most important Landing Page will probably be your Amazon book page (or your Smashwords/B&N, etc.). I’m going to talk here about Amazon because they have a dynamic page that you can do many things with. If you have other book landing pages, you can take what you learn here and use it there as well.
So, let’s talk about the elements of the Amazon Book Page first. I’m going to use my current one for Cowboy to show you, but all of these elements are on your page as well.
First, at the top you have the pic of the book (get a great cover design! That’s a major hook!). The Title of the Book, and then two elements you have some control over.
Reviews and Liked.
We will talk about getting reviews later, but for now, please understand that they are critical to your ability to sell on this page. The more positive reviews you have (4 or 5 stars; 3 is neutral; and 2 and 1 are negative), the better your chance of selling another book when someone reaches this page.
Like The little orange button is an easy way to convince new readers that others think your book is great. To get “Likes” on this page, couple your tag request (we’ll talk about that in a minute) with a request to “Like” your page. At bare minimum, like your own page so this button is orange and not gray.
Then they give info about the book and other books people have bought who bought yours. You cannot control any of this, so don’t worry about it.
Under that you get to “Editorial Reviews” and this you can control and should think through carefully. Many people put only a description here, but you can put other things too, like reviews or even an excerpt. Remember, if someone’s read down this far, give them something they can’t say no to!
The next section is “Product Details” and although you can’t control this, it is wise to take a look at the number next to “Amazon Best Sellers Rank.” Unless you write for a line or a large publisher, this number will probably be in the thousands or hundreds of thousands. Mine on this screen cap is #31,051 in the Paid Kindle Store.
If your book is on any category best seller lists, it will look like this:
The categories in blue underneath tell you what spot your book is on on that last. If your book is listed like this, congratulations! You are now a Best Selling Author (even if it’s only listed this way for a few hours!). Take a screen cap (CNTRL + PRNT SCRN and then paste it into a Word doc to save) and celebrate!
Underneath the ranking, you will find this:
More About the Author leads to your Amazon Author Central Page.
What Other Items is a section you can’t control as is “Looking for…”
Under THAT is the Tag section. It looks like this:
This is a section you can and should control. First, you need to set tags or keywords for your book. What is the book about? What genres is it in? What keywords might someone type in to find this book?
You get 15 of them, so choose wisely.
Once you’ve set your tags, you want people to come and “Agree with these tags.” Other writers are great for this… especially large groups of other writers. Network to tag everyone’s books. Why? Because if you do and people start buying your books, then you get listed on tagged-category pages that look like this:
On this page, Cowboy is #2 Christian Inspirational tagged. When you get to this point, this becomes a great landing page for your book in tweets and other promos!
Stay tuned, next time we’ll talk about your Amazon Author Page.
March 6, 2012 | No comments yet
We’ve talked a little about websites, why you should have one and what to put on it. Now I want to spend just a little time on the topic of keywords. Keyword importance goes by several names: metatags, keywords, and SEO. When websites first came out, metatags were invented to let search engines…
March 1, 2012 | No comments yet
So what do you put on this fabulous website you are creating (or remodeling)? Here is another graphic to explain what I mean by “your essential presence on the ‘net.” Forgive the drawing, but it shows just how many things you need to include on your website (when you get them or if…
February 28, 2012 | No comments yet
As you can see, on the Build the Hill graphic, the only thing bigger than your website is your actual books. Your website is your essential presence on the ‘net, your ultimate landing page. Now you may decide to use your blog for this purpose, and that’s fine. But you need to think…
February 23, 2012 | No comments yet
Last time we talked in general about Landing Pages. Today I want to give you a little better understanding about how many and how varied landing pages can be. First, remember that before you can send anyone to your content from a promo, you must have a place to send them. We call…